The KISS Approach To Business
The current philosophy in business especially in larger companies is based on the business teachings of Jack Welch. This philosophy is putting shareholders and profit first before customers and staff. This has resulted in a world in which customers needs are rarely met. Customers come at the bottom of the importance list and although a lot of companies use marketing to influence perception into thinking that they care about customer service and meeting customer needs, because of their commitments to share holders or stake holders customers will always be an after thought or a means to an end. Although a vast amount of businesses, (especially smaller businesses) are trying to do the right thing, they still have financial commitments to meet and
because all courses that I have ever come across, teach the old way of looking at business they are unwittingly continuing in this engrained mindset of profit first. With The KISS Approach you will learn how putting customers and staff first will have the effect of sustainable business growth and profitability. We went through a phase of customers feeling like just a number and that companies really didn’t care. This resulted in smaller companies trying their best to be different and to care about their customers but as the old philosophy hasn’t changed these companies jump on popular bandwagons and end up in the cycle of cancel culture. All of these problems are due to making decisions without understand why they do what you do, who you are as a company and having no strategy. Most companies and people confuse goals with strategy.
The KISS Approach to Business is here to teach you a new philosophy that genuinely puts staff and customers first. Remember without a customer need you have no business.