Our Blog

Introducing The KISS Approach - A Lighter Approach For A Lighter World

What is The KISS Approach and who is it for?

No Matter What Our Job Role Is - We All Work In Marketing

Having worked in small, medium and large corporate companies, I can feel the expletive’s coming out of all of those who see marketing as...

Why putting staff first is good for business

“Putting staff first is good for business” isn’t really a novel concept anymore. It’s become a well known fact. The problem is a lot of...

Covid-19: Threat vs Opportunity

We’re in the midst of a global lockdown caused by Covid-19 and the media. The majority of populations around the world and businesses are...

When did strategy become so hard?

Having recently conducted a number of sessions on strategy, it’s become obvious that businesses are losing sight of objectives.

Is the Facebook Fallout the tip of the iceberg?

Even not being a big user of Facebook it is hardly surprising at how a platform that costs hundreds of millions to run a year and charges...

Decathlon Poole - A Perfect Example Of Everything Wrong With Retail Today

Last week on a short break away I was subjected to a perfect example of everything that is wrong with retail today. Being a very...

Retail Reality - Bad strategic decisions coming home to roost

Over the last few years and significantly more over the last few months, retail leaders have been discussing the downturn in the retail...